It turns out there’s a lot more to book promotion than spamming social media with pictures of a book and the first few lines of a nice review.
While I’m waiting to hear back from my editor, I’ve been reading up on different ways to utilize social media. There’s a lot I didn’t know about! For example, there’s such a thing as book trailers? That blew my mind when I first heard about it. I’ve been dabbling in photo editing and making mock book covers. Surely, I thought, I can figure out how to make a short promotional trailer or GIF.
Oh, I figured it out. It just took me five hours. (If interested, you can see the finished product here.) Finding the right royalty free pictures, editing them, applying filters and the right text took time. Finding an easy to use website that was also free took some time too. (I tried to make an actual movie clip but couldn’t find the right images for free, so I went with the GIF creator.) My incompetence frustrates me sometimes, but now that I know how to do it, I can do it again and much quicker! That’s the encouraging part.
While reading about all these different methods of book promotion, I started to feel overwhelmed. There’s so much information out there, so many different things to try. How am I supposed to keep track of it all? Plus, the concept that readers want to get to know me before they decide to give my book a try keeps popping up. It makes me want to run and hide. I’ve heard that before but I’ve somehow been able to convince myself that, if my book is amazing, it’ll sell itself. (That’s why we write, right? So that we don’t have to talk to people? The John Green quote on my home page says it so beautifully.) Starting a blog was hard enough. The idea of being interviewed is downright terrifying.
But things are changing, especially the way advertising works. I have to study up if I want to keep up. All of these different tactics might make my head spin now, but I have to believe that I’ll conquer it. I’ll learn, slowly but surely, what works for me and the book and what doesn’t. I’ll pick up a skill or two (might even get better at public speaking!) in the process and become a better person in the end. I have to see it that way, I have to be hopeful, otherwise I’ll spiral into an anxiety attack. This is what I wanted. This is what I’ve been dreaming about and praying about and working toward for all these years. Maybe I didn’t know what it was going to require of me then, but I do now. So let’s get started! (Before I lose my nerve…)